Your employee advocates are essential pieces to the marketing puzzle, and they should also be a the center of your brand’s marketing strategy. For many brands, the full potential of their advocates has yet to be reached, and for others, their advocacy program has yet to come to fruition.
Future years will further be defined by social media and content marketing, and without your advocates, your brand’s efforts can suffer in engagement and reach. Before you begin to craft an employee advocacy program, it’s important to have a fully defined concept of what an employee advocate actually is, what they do, and their potential as marketers. These answers will in turn help you answer the question, ‘Why do you need them?