In this Poppulo white paper we provide industry benchmarks, practical advice and ROI measurement techniques for your internal communications.

The good news is IC professionals are gaining respect within their organizations. The bad news is most communicators are still not equipped to prove their business value through measurable results.

This white paper will give you insight into how your peers are performing, ideas for increasing engagement, and what meaningful measurement looks like across all your channels

Here’s what you’ll take away:

• How IC fits into organizations today;
• Best practice tips for increasing engagement through better design and personalization;
• The value of opening two-way channels in all your employee digital communications;
• A look at measurement, how and what to measure to increase engagement and prove business value;
• The future is here: the technology is available to easily achieve a results driven multichannel view of engagement across your organization