A Market Snapshot of How Leading Brands Are Transforming
In today’s rapidly evolving fashion landscape, traditional approaches to retail are no longer sufficient. Our latest report, created in partnership with SAP and delaware, reveals how successful fashion retailers are transforming from trend followers to experience orchestrators.
THE NEW FASHION REALITY
The rules have fundamentally changed:
• Communities Now Drive Trends – A single TikTok haul video outperforms million-dollar runway shows, with #GRWM amassing 89 billion views
• Values Matter More Than Ever – Brand purpose now drives purchase decisions as strongly as product design
• Luxury Has Lost Its Shield – When a $80 TikTok-viral “dupe” matches a $2,000 designer bag in perceived value, heritage alone means little
• Data Beats Intuition – AI-powered trend prediction consistently outperforms traditional merchandising instinct
• Resale Is Transforming Economics – The secondhand market is projected to reach $350B by 2027—twice the size of fast fashion
• Service Now Wraps Product – Experience design has become as crucial as product design in driving brand loyalty
FIVE KEY TRANSFORMATION IMPERATIVES
1. Transform Selection Into Attraction
Move beyond trend-following to customer-led curation. Use data to craft assortments that resonate with local preferences and lifestyle needs.
2. Turn Desire Into Devotion
Transform transactional relationships into emotional connections through personalized experiences that feel curated rather than automated.
3. Build Supply Chains That Build Trust
Create transparent, sustainable networks that balance speed with responsibility, turning supply chain transparency into competitive advantage.
4. Turn Stores Into Style Destinations
Evolve physical locations beyond transaction points into experiential spaces blending digital convenience with tactile discovery.
5. Operate at The Speed of Style
Match your operations to market velocity, compressing development cycles to respond to digital trend speeds.
THE PATH FORWARD
Winners in fashion retail are fundamentally rewiring their operations around key capabilities:
• Customer-Led Curation
• Personalization at Scale
• Supply Chain Transparency
• Unified Commerce Execution
• Real-Time Operations
