Stopping Counterfeits at the Source
Goodai Global: Moving Beyond “Whack-a-Mole” to Intelligence-Led Brand Protection As the global popularity of K-Beauty continues to skyrocket, brands face…
Category: MarTech
Turning Brand Protection into a Proactive Advantage
Spanx is a globally recognized apparel brand that revolutionized the fashion industry by fundamentally redefining the shapewear category. Evolving from…
From Detection To Prevention
Why the Future of Brand Protection Starts Before Infringement HappensThe traditional model of Brand Protection is reaching its limits. Discover…
Why Trademark Teams Still Need Human Oversight in the Age of AI
The Future of Trademark Management: AI Automation Paired With Human Expertise To continue our research into the adoption of AI…
Structuring your customersupport organization
To quickly scale your customer service organization, you need to continuously rethink how to best provide support, what kind of…
Consumers expect AI to Radically Transform Service
Zendesk CX Trends research finds that companies must prepare for AI’s massive impact on how support is delivered to customers.…
How to Write Push Notifications that Engage & Convert
44% of iOS users and 91% of Android users opt in to push notifications, * making them the #1 external…
Fit for the Future of Retail – A Framework for Ecommerce Retention & Growth
We distilled our qualitative and quantitative research into the four main business objectives that every retail brand reaches for. And…
How to Give Your Mobile App Business Resilience
Why Read This Ebook? We’re in a truly volatile and unique period in history. Words like unprecedented, uncertain, and unpredictable…
From PrimeTime to Anytime – Proven Tips to Win the OTT Battle
We live in an always connected, mobile-first world. A world that’s moved from movie theaters to TV to streaming entire…