Success Story: BMW of Murray

BMW of Murray’s previous phone system — which they’d used for more than a decade — presented several challenges. Accessing all the features and functionality the business needed came with additional costs. Changing the company’s phone systems wasn’t on the near-term horizon when BMW of Murray discovered GoTo Connect, but a product demo convinced them that an upgrade was the right solution. Since the switch, the company has been able to cancel 6 or 7 communications products resulting in not only a time and cost savings, but also an improvement to their ease of communication.

Serving Utah since 1974, BMW of Murray is the exclusive dealer for BMW in Salt Lake City, Bountiful, and all of Utah. Owned by the John H. Firmage family, the company opened its second location in Pleasant Grove in 2007. Today, the luxury car dealership has 160 employees across its two locations.

“Unifying everything into one solution has been amazing. Texting, faxing, recording, and reporting from one central location is a huge upside. I was able to cancel 6 or 7 different products once we made the switch.”
– Todd Hawkins, IT Manager, BMW of Murray”

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