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Revolutionize Your Fashion Retail Strategy: The New Operating Model
A Market Snapshot of How Leading Brands Are Transforming In today’s rapidly evolving fashion landscape, traditional approaches to retail are no longer sufficient. Our latest report, created in partnership with SAP and delaware, reveals how successful fashion retailers are transforming from trend followers to experience orchestrators. THE NEW FASHION REALITY The rules have fundamentally changed:• Communities Now Drive Trends – A single TikTok haul video outperforms million-dollar runway shows, with #GRWM amassing 89 billion views • Values Matter More Than Ever – Brand purpose now drives purchase decisions as strongly as product design• Luxury Has Lost Its Shield – When a $80 TikTok-viral “dupe” matches a $2,000 designer bag in perceived value, heritage alone means little• Data Beats Intuition – AI-powered trend prediction consistently outperforms traditional merchandising instinct• Resale Is Transforming Economics – The secondhand market is projected to reach $350B by 2027—twice the size of fast fashion• Service Now Wraps Product – Experience design has become as crucial as product design in driving brand loyalty FIVE KEY TRANSFORMATION IMPERATIVES 1. Transform Selection Into AttractionMove beyond trend-following to customer-led curation. Use data to craft assortments that resonate with local preferences and lifestyle needs. 2. Turn Desire Into DevotionTransform transactional relationships into emotional connections through personalized experiences that feel curated rather than automated. 3. Build Supply Chains That Build TrustCreate transparent, sustainable networks that balance speed with responsibility, turning supply chain transparency into competitive advantage. 4. Turn Stores Into Style DestinationsEvolve physical locations beyond transaction points into experiential spaces blending digital convenience with tactile discovery. 5. Operate at The Speed of StyleMatch your operations to market velocity, compressing development cycles to respond to digital trend speeds. THE PATH FORWARD Winners in fashion retail are fundamentally rewiring their operations around key capabilities:• Customer-Led Curation• Personalization at Scale• Supply Chain Transparency• Unified Commerce Execution• Real-Time Operations
Why unified communications (UCaaS) is essential to flexible work
See why 38% of small businesses are investing in UCaaS in 2022 Help your team save time, save money, and communicate more productively from anywhere by consolidating calls, video conferencing, and chat into a single-cloud based solution. Our Phone, Meeting, Messaging: A Buyer’s Guide eBook shows you: • Why unified communications are so important in 2022 • How UCaaS gives you the scalability you need to grow your business • How UCaaS makes life easier for your IT team • The 5 pitfalls to avoid when choosing a UCaaS solution Download Now
eBook: Improve your Customer Engagement
Boosting customer engagement is one of the most efficient ways to grow your small business. In our Guide to Improving Customer Engagement Strategies, you’ll learn how you can level up your customer interactions by: • Adding more communication channels, to meet customers where they are • Adding more communication channels, to meet customers where they are • Boost outreach with SMS campaigns • And much more Get the guide today to learn more. Download Now