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BMW of Murray’s previous phone system — which they’d used for more than a decade — presented several challenges. Accessing all the features and functionality the business needed came with additional costs. Changing the company’s phone systems wasn’t on the near-term horizon when BMW of Murray discovered GoTo Connect, but a product demo convinced them that an upgrade was the right solution. Since the switch, the company has been able to cancel 6 or 7 communications products resulting in not only a time and cost savings, but also an improvement to their ease of communication. Serving Utah since 1974, BMW of Murray is the exclusive dealer for BMW in Salt Lake City, Bountiful, and all of Utah. Owned by the John H. Firmage family, the company opened its second location in Pleasant Grove in 2007. Today, the luxury car dealership has 160 employees across its two locations. “Unifying everything into one solution has been amazing. Texting, faxing, recording, and reporting from one central location is a huge upside. I was able to cancel 6 or 7 different products once we made the switch.”– Todd Hawkins, IT Manager, BMW of Murray” Download Now

A Market Snapshot of How Leading Brands Are Transforming In today’s rapidly evolving fashion landscape, traditional approaches to retail are no longer sufficient. Our latest report, created in partnership with SAP and delaware, reveals how successful fashion retailers are transforming from trend followers to experience orchestrators. THE NEW FASHION REALITY The rules have fundamentally changed:• Communities Now Drive Trends – A single TikTok haul video outperforms million-dollar runway shows, with #GRWM amassing 89 billion views • Values Matter More Than Ever – Brand purpose now drives purchase decisions as strongly as product design• Luxury Has Lost Its Shield – When a $80 TikTok-viral “dupe” matches a $2,000 designer bag in perceived value, heritage alone means little• Data Beats Intuition – AI-powered trend prediction consistently outperforms traditional merchandising instinct• Resale Is Transforming Economics – The secondhand market is projected to reach $350B by 2027—twice the size of fast fashion• Service Now Wraps Product – Experience design has become as crucial as product design in driving brand loyalty FIVE KEY TRANSFORMATION IMPERATIVES 1. Transform Selection Into AttractionMove beyond trend-following to customer-led curation. Use data to craft assortments that resonate with local preferences and lifestyle needs. 2. Turn Desire Into DevotionTransform transactional relationships into emotional connections through personalized experiences that feel curated rather than automated. 3. Build Supply Chains That Build TrustCreate transparent, sustainable networks that balance speed with responsibility, turning supply chain transparency into competitive advantage. 4. Turn Stores Into Style DestinationsEvolve physical locations beyond transaction points into experiential spaces blending digital convenience with tactile discovery. 5. Operate at The Speed of StyleMatch your operations to market velocity, compressing development cycles to respond to digital trend speeds. THE PATH FORWARD Winners in fashion retail are fundamentally rewiring their operations around key capabilities:• Customer-Led Curation• Personalization at Scale• Supply Chain Transparency• Unified Commerce Execution• Real-Time Operations

Market Snapshot from SAP & Incisiv In today’s challenging retail landscape, emerging leaders are turning traditional constraints into powerful market advantages. Our latest report, “Breakthrough Retail: The Agility Advantage,” reveals how mid-market retailers can outmaneuver larger competitors through focus, innovation, and agility. The Breakthrough Reality The retail landscape is transforming rapidly:Labor markets are shifting beyond compensation to purpose and growth opportunitiesMarket polarization creates opportunities for retailers with deep customer knowledgeSupply chains now reward flexibility over pure scaleConsumer loyalty requires authenticity and community connectionsOperating costs demand efficient, technology-enabled operations Five Key Imperatives for SuccessOur research identifies five essential strategies that breakthrough retailers must master: 1. Turn Market Knowledge Into Merchandising MagicLeverage local insights and flexibility to make smarter merchandising decisions than larger competitors. 2. Scale Personal Service Without Losing AuthenticityTransform high-touch service into scalable experiences that maintain genuine customer connections. 3. Master Agile Supply NetworksBuild resilient networks that combine flexibility with efficiency to outmaneuver both larger and smaller competitors. 4. Transform Stores into Market HubsEvolve physical locations from single-purpose retail points into multi-function community destinations. 5. Build for Efficient ScaleCreate standardized yet flexible operations that enable profitable growth while maintaining quality and customer focus. The Path ForwardThe future belongs to retailers who orchestrate these capabilities into a seamless whole. Winners will combine the personal touch of local retail with the efficiency of larger players, creating a model of retail excellence neither pure-play digital nor national chains can match.