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It’s hard to find a company that isn’t investing in digital transformation in 2020. Particularly in the face of the COVID-19 pandemic, which has forced us all to adapt the way we work and interact, digital transformation is here to stay. Indeed, the pandemic has forced many organizations to expedite and expand their digital transformation projects to meet rapidly evolving customer needs. Following topics will be covered in this guide. • Digital transformation is gathering speed. • Identity is essential for successful digital adaptation. Download Now

A Market Snapshot of How Leading Brands Are Transforming In today’s rapidly evolving fashion landscape, traditional approaches to retail are no longer sufficient. Our latest report, created in partnership with SAP and delaware, reveals how successful fashion retailers are transforming from trend followers to experience orchestrators. THE NEW FASHION REALITY The rules have fundamentally changed:• Communities Now Drive Trends – A single TikTok haul video outperforms million-dollar runway shows, with #GRWM amassing 89 billion views • Values Matter More Than Ever – Brand purpose now drives purchase decisions as strongly as product design• Luxury Has Lost Its Shield – When a $80 TikTok-viral “dupe” matches a $2,000 designer bag in perceived value, heritage alone means little• Data Beats Intuition – AI-powered trend prediction consistently outperforms traditional merchandising instinct• Resale Is Transforming Economics – The secondhand market is projected to reach $350B by 2027—twice the size of fast fashion• Service Now Wraps Product – Experience design has become as crucial as product design in driving brand loyalty FIVE KEY TRANSFORMATION IMPERATIVES 1. Transform Selection Into AttractionMove beyond trend-following to customer-led curation. Use data to craft assortments that resonate with local preferences and lifestyle needs. 2. Turn Desire Into DevotionTransform transactional relationships into emotional connections through personalized experiences that feel curated rather than automated. 3. Build Supply Chains That Build TrustCreate transparent, sustainable networks that balance speed with responsibility, turning supply chain transparency into competitive advantage. 4. Turn Stores Into Style DestinationsEvolve physical locations beyond transaction points into experiential spaces blending digital convenience with tactile discovery. 5. Operate at The Speed of StyleMatch your operations to market velocity, compressing development cycles to respond to digital trend speeds. THE PATH FORWARD Winners in fashion retail are fundamentally rewiring their operations around key capabilities:• Customer-Led Curation• Personalization at Scale• Supply Chain Transparency• Unified Commerce Execution• Real-Time Operations

A Market Snapshot of How Category Excellence Creates Sustainable Competitive Advantage In today’s rapidly evolving retail landscape, traditional specialty retail models are facing unprecedented challenges. Our latest report, created in partnership with SAP and EverBlue, reveals how successful specialty retailers are transforming their expertise into sustainable competitive advantage. THE NEW SPECIALTY RETAIL IMPERATIVE The retail landscape has fundamentally shifted:• Direct Brands Reshape Competition – Digital-first brands are building billion-dollar businesses without stores and cutting traditional margins through vertical integration• Supply Chain Drives Differentiation – Smart sourcing has evolved from risk management into a competitive weapon that determines market share• Labor Becomes Strategic Advantage – Expert talent acquisition has moved from an HR challenge to a board-level priority• Cost Structures Must Transform – Store economics need a complete reset for the digital age with new revenue streams• Scale Changes Everything – Regional players must find ways to compete against national digital brands• Expertise Must Industrialize – Product knowledge can’t stay locked in individual experts’ heads and must scale digitally FIVE KEY TRANSFORMATION IMPERATIVES 1. Transform Product Authority into Customer ValueMove beyond product information to become engines of customer success. Build unified customer profiles, drive lifestyle-based merchandising, and turn knowledge into tangible value. 2. Make Every Interaction Immersive and InspirationalTurn every customer touchpoint into an experience that builds confidence through intelligent guidance, interactive confidence-building tools, and project-based personalization. 3. Turn Complex Categories into Simple ExperiencesTransform overwhelming product choices into guided journeys with real-time visibility, flexible fulfillment options, and predictive intelligence that anticipates customer needs. 4. Make Expertise Accessible EverywhereCreate seamless connections between self-service tools and expert guidance through unified product knowledge, expert handoffs between channels, and consistent service quality. 5. Build Operations that Enable Innovation at ScaleDevelop flexible foundations that turn market changes into opportunities with cloud innovation, automated category excellence, and rapid testing capabilities. THE PATH FORWARDLeading specialty retailers are rebuilding their businesses around five essential capabilities:• Expert Excellence at Scale• Community-Powered Growth• Unified Service Excellence• Value Through Intelligence• Precision Operations