Webinar – Redefining Stores: Seamless Experiences for Omnichannel Success

Catch the highlights from our webinar, Redefining Stores and Seamless Experiences for Omnichannel Success, with Amanda Spencer (SAP), Kristin Howell (SAP), and Giri Agarwal (Incisiv).

Key Highlights:
Challenges: Retailers face digital-physical unification and workforce shifts; only 5% are truly mature in Unified Commerce.
Trends: Stores evolve into assets for warehousing, showrooming, and pop-ups (e.g., Ulta Beauty).
AI & Data: Boost profits up to 60% with AI-driven merchandising and real-time personalization.
Engagement: AI enhances human touch (e.g., Nike, Glossier), while stores become community hubs.
Loyalty: Value-based programs (e.g., Lululemon) and ecosystems (e.g., Netflix) build connections.
Data Shift: Focus on AI-powered, real-time data use; mid-market retailers can leverage first-party data.

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