
Catch the highlights from our webinar, Redefining Stores and Seamless Experiences for Omnichannel Success, with Amanda Spencer (SAP), Kristin Howell (SAP), and Giri Agarwal (Incisiv).
Key Highlights:
Challenges: Retailers face digital-physical unification and workforce shifts; only 5% are truly mature in Unified Commerce.
Trends: Stores evolve into assets for warehousing, showrooming, and pop-ups (e.g., Ulta Beauty).
AI & Data: Boost profits up to 60% with AI-driven merchandising and real-time personalization.
Engagement: AI enhances human touch (e.g., Nike, Glossier), while stores become community hubs.
Loyalty: Value-based programs (e.g., Lululemon) and ecosystems (e.g., Netflix) build connections.
Data Shift: Focus on AI-powered, real-time data use; mid-market retailers can leverage first-party data.
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