5 Proven Post-Holiday Customer Retention Campaign Examples

A nasty combination of rising marketing spend and declining traffic is sweeping across digital, creating a significant deficit for digital leaders to overcome. In 2023, marketers poured more budget into paid channels than in 2022, surpassing $1 trillion in ad spend for the first time, and the top paid traffic sources each logged double-digit increases.1 Despite these efforts, however, total web visits fell -3.6% yearover-year. The combination of higher spend on paid sources and fewer visits inflated the cost per visit by +9.4%. Digital teams now face an uncomfortable reality: It takes more spend to attract a smaller crowd A visit has never been so valuable. The pressure is mounting on digital teams looking to drive results from these increasingly precious visits. They’ve responded by loading up on optimizationpromising apps and solutions, from AI-infused chatbots to live event streaming and more. Sites have more sizzle than ever. But these apparent ‘solutions’ only mask—and often contribute to—a fundamental issue negatively impacting digital journeys. That issue is frustration. While encouraging advances were made in reducing friction in the experience in 2023, it still impacted 2 out of every 5 user sessions in some way. Frustration can have painful consequences on customer engagement, and digital teams need to continue to combat it in 2024. We’re here to help them do that This year’s Digital Experience Benchmark Report dissects the entire digital customer journey, sharing the most important digital KPIs and surfacing frustration (and its impact) so it can be identified and eliminated. Along the way, we provide insights to help digital leaders optimize their experiences and fully capitalize on every ever-more valuable visit in 2024. Download Now

Today, almost every type of business—from food delivery companies to bitcoin exchanges—has a social media presence in order to promote its brands. Social media marketing is no longer a new concept. In fact, a brand that doesn’t have a Facebook, Twitter, or a LinkedIn profile might be seen today as stuck in a previous era! As these companies leverage modern platforms to reach out to their customers and brand enthusiasts, a new and interesting concept has emerged: businesses using social media not only to spark interest in their products or services across a wide audience, but also to humanize their brand and develop a more meaningful and personal relationship with customers. (This is called social selling) If you’re looking at implementing social selling for your organization, this book is a good start. Here you’ll learn what social selling is, look at a few examples, understand the challenges involved, and discover the best tools that can be deployed to overcome these challenges and implement social selling effectively. Download Now

Zylker Garments is a clothing store based out of San Francisco, California. It also runs its sales online and sells a range of clothes from different brands inspired by comfort and style. Over the past six months, the company has been noticing its sales trend going south. After much deliberation, the team at Zylker learned that their low sales volume was a result of not paying complete attention to their customers’ requirements, and thus not understanding their needs. How can this issue be resolved? The company can create buyer personas for its customers in order to understand their requirements better and thus ensure that they cater to their customers’ needs In this ebook, we’ll delve into the following topics • What does the term “buyer persona” mean? • Why is it important in a business? • How do you build a buyer persona? • What role does Zoho CRM play in creating a buyer persona? Download Now