5 Proven Post-Holiday Customer Retention Campaign Examples

Today, almost every type of business—from food delivery companies to bitcoin exchanges—has a social media presence in order to promote its brands. Social media marketing is no longer a new concept. In fact, a brand that doesn’t have a Facebook, Twitter, or a LinkedIn profile might be seen today as stuck in a previous era! As these companies leverage modern platforms to reach out to their customers and brand enthusiasts, a new and interesting concept has emerged: businesses using social media not only to spark interest in their products or services across a wide audience, but also to humanize their brand and develop a more meaningful and personal relationship with customers. (This is called social selling) If you’re looking at implementing social selling for your organization, this book is a good start. Here you’ll learn what social selling is, look at a few examples, understand the challenges involved, and discover the best tools that can be deployed to overcome these challenges and implement social selling effectively. Download Now

To quickly scale your customer service organization, you need to continuously rethink how to best provide support, what kind of people and skills you need, and how you’re going to organize it all. That’s what this guide is all about. It’s the lessons we’ve learned at Zendesk over many years of rapid growth and—as a result—how we structure our customer service organization around specific teams, tiers, and roles. We define success as a combination of people, process, and technology —where the people part always comes first. One of our most important initiatives over the last several years has been our focus on building that people-first approach to customer service. Key to that is providing well-defined roles and performance expectations, which gives everyone on the team an understanding of what they should be achieving and their career path options and goals to work toward. This guide represents the work of many present and former Zendesk support team leaders who managed the support organization to keep pace with the company’s growth and to continuously provide a great custome support experience. What you’ll find here is a framework of the core elements of a customer service organization that you can use to build out your own organization Download Now

The Customer Journey: “Your customer’s relationship with your product is rarely love at first sight.” Peter Dorfman (In his article on customer journey mapping) Why is this relationship important? When you connect with your target audience deeply, you’ll be able to understand their requirements better, help resolve their problems, and create a sense of mutual understanding A buyer endures a long journey before agreeing to make a purchase. It’s therefore essential for sales representatives to invest a lot of effort to gain insight into the prospect’s problems. They’ll need to offer a tailored solution while also gaining the prospect’s trust and developing a relationship with them through every stage of the sales funnel. They’ll have to listen to the needs and concerns of their prospects and consistently follow up A sales representative’s core purpose is to clinch the deal. However, prospects don’t turn into loyal customers overnight, and reps therefore have a plethora of tasks to complete before they can close a deal. Sales representatives interact directly with prospects and customers, glean a better understanding of what will help The customer journey “Your customer’s relationship with your product is rarely love at first sight.” – Peter Dorfman (In his article on customer journey mapping) Simplifying sales with Zoho CRM 2 Responsibilities of a sales rep them through their interactions, and tailor the solution being offered accordingly. It’s crucial for any business to have a great sales team; but without an effective sales process, a business can’t succeed. In this book, you’ll look into the responsibilities of a sales rep, the different kinds of challenges they face, and how they can be overcome with the help of an effective sales process Download Now