CFO’s Guide to Navigating 2024: 3 Strategies to Optimize Marketing

A New Era of Marketing Productivity

This research, based on insights from 215 marketing leaders, emphasizes the importance of adopting three strategies for modern marketing performance. These actions create a force multiplier that enhances marketing program scale and reducing operational inefficiencies. Prioritizing marketing productivity is essential in today’s economy, and CFOs can help by channeling innovation to boost marketing efficiency to achieve more with less, enabling greater investments in resilient growth while maintaining fiscal discipline.

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